Facebook Reels Guide: How to Gain Followers on Facebook

Like TikTok and Instagram Reels, Facebook Reels are short-form videos users share on Facebook.

Content creators upload and post Reels to attract new followers and boost engagement, offering them opportunities to reach new audiences and grow their follower base.

Chances are, you’re looking for ways to gain followers on Facebook with Reels. You’ve come to the right post. Today, we highlight effective strategies to master the art of Reels to grow your follower count and keep them coming back for more.

Discovering the Art of Facebook Reels: Effective Strategies

The following lists how to master Reels to boost engagement and grow your followers. Let’s get started.

1. Know your audience

Who is your target audience? Determine their characteristics and demographics, such as content preference, interests, and age.

Use the platform’s analytics to gain insights about your audience’s preferences and clearly see what kind of content they’ll watch.

Look for trending hashtags and topics they search for guidance on the content that resonates with them - and that they’ll likely engage with.

2. Identify your expertise

Use Facebook Reels to share your knowledge and expertise, positioning yourself as a reliable resource.

Demonstrate your expertise, offer solutions, and share tips in bite-sized information through Reels.

Remember to keep them simple, short, and direct. This will ensure your followers find them helpful while consuming much of their time.

Are you a home chef? Create short recipe videos or easy-to-follow kitchen hacks. Or maybe you’re a doctor? Share health tips and advice.

Without even saying, use Facebook Reels to showcase your expertise and position yourself as a go-to resource for specific, niche-related information.

3. Use hashtags and captions

Make your reels more searchable and appealing to audiences. Use captions and hashtags.

For instance, captions can make it easier for them to understand your video.

Hashtags increase the chance that your video will appear in searches. Use a combination of niche and popular hashtags related to your Reels.

4. Research trending sounds and topics

Increase your content’s visibility and attract more viewers!

Use trending themes, which Facebook Reels often highlight and show to users. This will help your content appear more often to users who search for and engage with trending songs, sounds, and themes.

Check for popular songs during editing to discover which ones are getting attention.

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5. Showcase behind-the-scenes shots

Facebook is all about social relationships. While focusing on well-crafted (dutifully edited) videos to post on Reels helps you gain followers, adding behind-the-scenes footage can give the audience a glimpse into your everyday life as a Facebooker.

Showing unedited clips of people behind the camera and other video production tools, the different activities you must go through during each shot, and more can establish a personal connection with followers. It also showcases your authentic side, which many viewers appreciate.

6. Use a catchy introduction

Hook viewers in the first few seconds of your short video, so ensure you have a captivating introduction that can be an engaging visual, like an AI puppet.

You can also start with a statement or question, like “Want to boost Facebook post engagement? Here’s how!”

7. Experiment with Video Length

Facebook caps its Reels at 90 seconds. That doesn’t mean you should stick to this time frame all the time. You can experiment with different video lengths to see which performs better.

Some Facebook Reels viewers want short, snappy clips not longer than 15 seconds, while others prefer longer, more detailed shots. Try varying video lengths to identify the sweet spot to attract a broader audience.

8. Keep your profile active

Post regularly to keep an active profile, giving people reasons to recheck your content.

Facebook favors Reel creators who publish frequently and consistently. Produce more content to reach more audiences. For the best results, set a posting schedule (e.g., at least three Reels/week).

9.Time Your Posting

Timing is everything when attracting new followers to your Facebook Reels.

For example, if you’re a B2C business, posting your Reels between 7 and 9 in the morning, around lunchtime, and early in the evening (between 6 and 7) is ideal. On the other hand, B2B companies can optimize their Reels by posting between 2 and 4 pm.

You will want to understand the viewing preferences of your audiences to determine the best time to post new Reels to increase the chances of growing your followers.

10.Use Eye-Popping Thumbnails

Thumbnails are the first things that Facebook Reels viewers see. How attractive it is determines whether audiences will click to watch the whole video.

Experiment with colors and other visual elements to check the thumbnail’s visual appeal. Although this trick can extend your Reels production time, it’s worth it if you want more clicks and engagement.

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11. Consider Series or Sequels

This trick requires thoughtful planning because each Reel must build upon the storyline established in the preceding Reels. Just look at the MCU’s Infinity Saga, spanning 23 films in 3 phases.

We know it’s a tough act to follow, but if you can execute it like the pros, you can imagine new audiences following your every post.

12. Engage Commenters

Find time to read comments about your Reels because these are subtle requests for your attention. Ignoring them might just make your audience lose interest in your Reels.

Engaging audiences in the Comments section of your Reels shows you appreciate their viewing. It builds rapport and encourages repeat engagement from your growing followers.

Bonus TIP: Experiment with Various Video Styles

You’re a master of the super-efficient how-to clips on Reels. Does that mean you should stop there?

Try to diversify your video styles to include time-lapses, point-of-view shots, animation, screen-share, 360-degree videos, and more.

This trick will keep your Facebook page fresh while attracting more followers with varying viewer preferences.

Final Thoughts

Facebook Reels is a splendid tool for attracting new followers to your Facebook page. After all, today’s viewers have shorter attention spans. Hopefully, you will integrate these tips into your succeeding Facebook Reels production and watch your follower base expand.