Top 15 Website Explainer Video Benefits

Website explainer videos summarize your brand's primary offerings, introduce your product or service to potential customers,  and highlight your value propositions, benefits, and features.

An explainer video is 60 to 90 seconds long, and the most popular type is a company overview. In today’s post, we’ll highlight the benefits of these explainers. Let’s dive in. 

Advantages of Explainer Videos for Your Business

1. Captures attention

According to The Treetop Statistics, the average human attention span is 8.25 seconds. 

Yes, we have shorter attention spans than goldfish—nine seconds.  

Having said this, capture the attention of your audience right away. And what better way to do it than with video content?

This year, 89 percent of consumers want to see more brand videos, and 52 percent are likelier to share videos than any other type of content.

Studies have also found that the average person watches videos for at least an hour and a half daily. 

People want to see your brand's videos, especially in the awareness and other stages of their buying journey.

Watching explainer videos to learn more about your brand’s offer can better convince them to buy your offers.

If your audience prefers video content over text, you can customize your deliverables and publish more videos for them. Create visually appealing videos featuring animated AI avatars to show your brand more creatively.

2. Improves SEO  

We all turn to technology to answer basic and advanced questions—and we have Google, YouTube, Bing, and other search engines.

Entered explainer videos.

Most people prefer watching videos when learning about companies and anything. 

Google and other search engines recognize our preference for videos and reward websites catering to this need. 

According to this article, 86 percent of marketers believe that videos help drive website traffic, and 82 percent of businesses report that videos help retain people on their websites longer. 

The same source also stated that websites can keep their audience longer if their pages have videos—almost three times longer than on pages without video content. 

So, to increase traffic and search ranking, let more customers find your website by placing explainer videos on your pages, specifically on the homepage. 

3. Explainer Videos Are Shareable!

You can create and publish explainers on social media, not just on your website, encouraging more shares because they can be posted anywhere. 

In addition to posting your explainer on your homepage, pin it on your social media pages, such as X, Facebook, and LinkedIn, to give users a quick overview of your company. 

You can also share your explainer videos via calendar invites, social media messaging, and emails. 

4. Allows Better Understanding

“We are visual creatures.”

Did you know we can identify images we see in as little as 13 milliseconds? And did you know that at least 65% of us are visual learners?

This is according to a study by Dr. Richard Felder. Such became the foundation of the Index of Learning Styles (ILS), a standardized test sorting learners based on several spectra, such as visual-verbal. 

Humans can understand visual information faster and better than text-based information alone. 

Explainer videos are compelling if you want your viewers to understand your product presentation quickly because they visually represent what you’re trying to convey. 

And the combination of audio, video, and text provides them with a multi-sensory experience that aids in information retention.

5. Builds Brand Awareness

“Watching your explainer videos, customers become familiar with your brand.”

Using your brand’s slogans, core messaging, colors, and logo and displaying your personality can help people remember you. 

For instance, using a distinct voice in your AI puppets can increase brand recognition.  It’s like creating a unique AI avatar to serve as your spokesperson or ambassador in your video.

Creating AI video explainers allows potential customers to understand what you do and who you are - including your mission and values. 

You can even cross-post these explainers on your social media pages to increase engagement and impressions. 

6. Video Content Can Be Repurposed

You can repurpose web explainers and use them for other marketing campaigns or assets.  

For instance, you can make a shorter video version that will comply with the requirements of Instagram out of your website explainer video.

If you choose an AI-animated explainer video, consider repurposing the design and characters for other graphic designs, such as presentations, infographics, or animated videos.

7. Increases Conversion Rates

Do you want to improve your conversion rates? Explainers can help. 

Hubspot claims that adding a video in marketing can increase conversions by up to 80% because it can grab the audience’s attention faster than text. 

Create a video showcasing your product’s benefits and features, convincing potential customers to buy, subscribe, or take action. 

8. Improves email marketing outcomes

Enhance the effectiveness of your email marketing campaigns with a masterfully created explainer video that makes your emails more memorable and your customers interested in opening your following email.

For example, if you’re creating a promotion email, consider adding a video explainer showcasing the benefits and features of availing your promo. 

Send this to a group of customers ready to take action and buy!

You can also create an interesting AI explainer video with Puppetry. You can use it to make a video newsletter with AI to describe your products, services, and practices creatively and compellingly. 

While there are many types of explainer videos, you can choose one that suits your email marketing campaign’s theme and showcases your most creative approach. 

Nevertheless, emails with videos can increase engagement and click-through rates, especially by adding a thumbnail to capture your reader’s attention and encourage them to watch the video. This can result in enhanced email campaign results.

9. Breaks down complex information

If you want to address complex topics/concepts/processes, a video explainer can simplify information by breaking it into easily digestible chunks.

Using relatable visuals via animated explainers can help viewers understand even the most difficult topics.

10. Improves employee training and onboarding

You can improve your employer branding with a corporate explainer video that uses the best practices for employee training videos.

You can also use a video explainer to communicate your company’s procedures effectively and processes engagingly and concisely and ensure standard messaging. 

11. Builds credibility and trust

Establish trust and nurture relationships with your audiences using explainer videos. Customers are likelier to engage with and use your products/services if they perceive you as a trustworthy brand.

12. Improves your customer support team efficiency and promotes customer satisfaction

Using Puppetry, create explainer videos with AI sales representatives. These videos can feature FAQs to address your customers' most common questions or provide troubleshooting steps. 

Giving them self-help resources can improve customer satisfaction and their overall brand experience.

13. Gives you a competitive edge

Incorporate website explainers in your marketing campaigns to stand out from the competition. 

They can engage your viewers better and create a memorable impression, setting you apart from your competitors.

14. Evokes positive emotions

Excellently crafted AI talking heads videos can appeal to human emotion while helping your viewers solve problems.

Appealing to human emotions is one of the most effective ways of marketing because it aids in decision-making. 

By creating relatable and engaging videos, you will capture their feelings and relate to your videos.

15. Caters to different learning styles

Explainer videos can cater to different learning styles. 

For example, auditory learners can understand your message better through the dialogue or narration in your video. 

Visual learners can absorb information better from the illustrations and animations in AI explainer videos. 

Final Thoughts

Website explainer videos can benefit your business by increasing customer satisfaction, building trust and credibility, enhancing branding, and boosting conversion rates. If you need help creating visually compelling explainers, use Puppetry today!