9+ Best Video Marketing Tools to Boost Your Results in 2024

9+ Best Video Marketing Tools to Boost Your Results in 2024

Sarah Reyes
by Sarah Reyes

Hey there! Did you know that 91% of businesses use video as a marketing tool? Yes, you got that right!

This information is based on video marketing statistics, which show that video marketing tools usage has maintained an all-time high since they first tracked the data in 2016.

It's awesome! But if you're a marketing professional, you might wonder what the top video marketing tools are to ensure your videos will be engaging, effective, and high-quality. We’ve researched and compiled 10 of them to help boost your video creation power!

1. Adobe Spark

video marketing tools

Link: Adobe Express

Enhance your video marketing campaigns with this video marketing tool, an Adobe video creator that allows creators to use its features for FREE.

Adobe Spark Video has different storyboards, layouts, and themes to customize your videos and boost your results.

The software also has a collection of images and videos to enhance your creation and allows you to record your voiceovers to add to it.

Other features include adding logos, branding, and collaborating with team members.

This video marketing software is best for video marketing and YouTube SEO.

Pros

  • Perfect for those with zero video editing experience

  • Comprehensive collection of videos and images

  • Customizable themes for branding

Cons

  • Lacks advanced editing features

  • Limited customizations

2. Filmora Go

filmora go.jpg

Link: Filmora Go

This video maker for desktop is user-friendly, with features to enhance video quality.

Pick your themes and transitions and use advanced capabilities like reverse voiceover, crop, speed control, and trim.

It also offers different effects, such as transitions, overlays, and filters, and allows adding stickers and text to videos in a cinch.

Want to add music to your creations? Choose from a wide range of licensed music available.

Filmora Go also allows video export in HD or sharing to social media as part of its capabilities.

Pros

  • Intuitive and user-friendly

  • Free version available

  • For iPhone or Android

Cons

  • Mobile editing may not be as efficient as editing on a desktop

  • Watermarks on the free version

3. Puppetry

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Link: Puppetry

It's still new to video marketing, but it has already helped creators, educators, and internet marketers generate over 100,000 videos since its launch.

Puppetry is also one of the best AI talking head generators to rely on for marketing video creation.

This video marketing software is a comprehensive toolset designed with beginners in mind, simplifying the process of face animations through advanced technologies.

Your only job is to choose an animated presenter, type or copy and paste a script, and follow the next simple steps to start with video processing.

You only provide or generate a face, and then the tool will make it talk based on your script or video recording.

Creators use Puppetry to create mock storyboards, game assets, animated videos, and social media posts.

Free users can create up to two videos for social media, personal use, or for fun daily.

Other features include image generation and ChatGPT integration. You can also upload your image assets to your account.

Pros

  • ChatGPT integration for script generation

  • Easy-to-use interface

  • No animation experience is required

Cons

  • Video creation limits for free users

  • Video generation may take longer when servers are busy

4. Wistia

wistia.jpg

Link: Wistia

It’s one of the most promising video marketing tools for reasons. Aside from a friendly UI, it lets users get their videos out quickly!

Wistia is not only a video marketing platform. It also lets you measure and analyze the performance of your creations with analytics and use its video heat maps and A/B testing features. You can also integrate Analytics with your marketing automation platform.

Digital marketers love its fast, secure video hosting service and unlimited storage and bandwidth.

Customization is also easy with this video marketing software, allowing businesses to personalize their video players how they want it. Adding colors, logos, and buttons to a video player is also easy.

Pros

  • Integrates with lead generators like email gates

  • Sales and marketing tool integration (e.g., Marketo and Hubspot)

  • Suitable for video creation, management, and hosting

Cons

  • Expensive pricing, which might not be for users with a tight budget

  • Limited editing features

5. Renderforest

renderforest.jpg

Link: Renderforest

Use this video creation tool for high-quality videos and logos, promotions, and animated videos for content marketing.

This tool boosts its collection of fantastic animation templates, including explainer videos and over a million stock images, audio, and videos. It also allows users to customize color, music, and font content.

Creating animations is also easy for those without experience because it offers a drag-and-drop interface and has a vast collection of special effects, including 2D and 3D animations..

You can also use its collaboration tools so that your team members can seamlessly work on specific projects.

Pros

  • High-quality video animations

  • Suitable for businesses and organizations

  • Audio file management and audio capturing features

Cons

  • It may not be for advanced animators and complex projects

  • Watermarks while using it

  • A bit pricey

6. Powtoonpowtoon.jpg

Link:  Powtoon

Powtoon simplifies video and presentation creation for its powerful features.

Creating engaging animations and visuals is the specialization of this video marketing tool.

Since 2012, it has helped educators, creators, and businesses create outstanding, view-worthy animations.

Powtoon might have everything you need, from characters to videos, props, soundtracks, and templates.

Sharing your media files, such as images, GIFs, videos, and professional voiceovers, is easy.

It also offers a wide variety of categories, such as personal use videos, work videos, marketing videos, and HR videos.

Pros

  • Predesigned and customizable templates

  • Straightforward and intuitive editing

  • Trusted by brands, educators, and other users since 2012

Cons

  • Background watermarks for free users

  • 90-second duration for imported video (free version)

7. Biteable

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Link: Biteable

Do you want to create and edit videos quickly? This video marketing software allows that. This tool has in-store built-in templates to make content creation and marketing efficient.

Business owners can also choose from the premium plans to promote their brand or sell their products and services. They can also customize video templates that align with their brand and communication needs.

Other features are a resources library, quick studio video creation functions, storytelling features, content customization, easy-to-use templates, and fast social media sharing.

It also has a user-friendly interface for effortlessly adding animations, texts, music, and images into videos.

Monitoring engagement and video performance is also allowed for its analytics features.

Pros

  • User-friendly interface

  • Video analytics to monitor engagement and performance

  • Wide range of templates and customization options

Cons

  • Limited templates

  • Somehow, limited stock footage, music, and images

  • Access to advanced features may be expensive

8. VidIQ

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Link: VidIQ

VidIQ is another video marketing tool specifically helpful for YouTube video creators who want to optimize and manage their channels.

If you’re a YouTube creator, you can use its SEO features, such as keyword research tools, for your titles, descriptions, and tags.

It also has the powerful Competitors Tool to check and analyze your competitors – and what they’re doing well to get views and gain new subscribers.

VidIQ also has engagement metrics, such as comments, shares, and likes, as well as team collaboration functions (commenting, shared annotations, and workflow monitoring).

Pros

  • YouTube channel SEO optimization

  • Easy-to-navigate interface and use features

  • Good customer support

  • Affordable pricing plans

Cons

  • Basic keyword research and competitor analysis tools

  • Beginners may be overwhelmed with the SEO and video marketing features.

9. Animoto

animoto.jpg

Link: Animoto

Reach your marketing goals using this video marketing tool 2024, which allows users to create catchy videos, whether for telling a story, creating a video for Facebook and other social media sites, or promoting a product or service.

Businesses can create professional-looking videos without the high price tag of video agencies.

Primary features include a collection of predesigned templates for different uses, such as product demos and social media, and an intuitive drag-and-drop video editor.

Unlike other video marketing software, this one has over 10 million stock photos and video clips and 3000+ licensed tracks at your disposal.

It also allows uploading of media, including video clips and photos, and offers custom branding, such as customizing brand colors and adding a logo to your videos.

Pros

  • Massive library of stock videos and photos

  • Social media integration (Instagram, Facebook, YouTube)

  • Drag-and-drop video editor

Cons

  • More customization on the predesigned templates could help

  • The stock library is not as extensive as other video marketing software

10. VideoScribe

videoscribe.jpg

Link: VideoScribe

Create business, educational, or entertainment videos with this marketing tool in 2024.

It's affordable compared to other tools we've featured and has prebuilt templates for beginners.

Your only job is to add texts and images or choose from the massive library comprised of music and over 6,000 photos. There are also image customization options you can try and experiment with.

You can also use nine different background textures and 13 different hand styles. Other features include a voiceover recording option and exporting of high-definition videos.

Pros

  • Whiteboard animation tool

  • Easy-to-use tool for animation

  • Access to about 300 copyright-free audio

Cons

  • Limited free graphics

  • More audio tracks could be added

Final Thoughts

These tools are easy to use and do not require video editing experience.

They also allow marketers to create engaging videos for uses, such as product or service promotion, landing pages, social media, and other videos to stand out online.

Video marketing software also helps marketers increase brand awareness, drive high-quality leads, and increase conversions or sales.

Such tools also allow businesses to produce high-quality video content more quickly and cost-effectively.

For instance, using Puppetry lets you create videos with animated talking presenters in a more affordable way than paying for a video production agency to do it for you.

You might also be interested in the best AI tools to convert text to video featuring awesome platforms to generate videos from scripts.

So, if you’re ready to boost the results of your video marketing efforts, you have more reasons to check out and use the best video marketing tools starting today!