How to Convert Your Newsletters into Videos (2024)

Learning how to convert your newsletters into videos gives you an edge over others. Although conventional text-based email news, offers, and updates are cool, they could be very common.

After all, we live in a world full of TikTokers, YouTubers, and Instagram or Facebook Reelers.

Transforming text-based newsletters into more engaging informational and marketing videos is easier than before.

And we have artificial intelligence or AI to thank. It doesn’t cost a fortune, too. And if you’re unsure how to proceed, we have you covered. Please read on.

Why Engage in Video Email Marketing

Did you know that over four billion people use email, over two in three small businesses use this strategy to reach customers, and nearly two in five companies are increasing their budgets for email marketing?

These figures underscore the value of reaching audiences, potential customers, and existing clients through one of the most underrated marketing channels – email.

But why should you engage in video email marketing? Let’s consider the following.

Boosts email marketing

Four in five business-to-business (B2B) brands use email newsletters to boost marketing campaign effectiveness. And here’s the fun part. Emails with videos, images, and other multimedia elements perform the highest.

Increases engagement

Nearly three in ten recipients open their emails, while 34% are likelier to click links in emails. Add videos to your email campaigns, and you can see these numbers shoot through the roof.

After all, three in five people prefer watching videos to reading text.

Facilitates better and faster information processing

Did you know that our brains process video information 60,000 times faster than conventional text?

Researchers say videos appeal more to the brain’s emotional center, conveying messages better. Doing so facilitates greater comprehension, empowering email recipients to make better-informed decisions.

You can learn how to create informational videos and make your content more engaging for your audience.

More versatile

Videos in email marketing are more flexible than plain words. They are recyclable, as are dynamic.

You can shorten them to fit other marketing channels (i.e., social media) or lengthen them to ensure better understanding. You can transform them into reels, GIFs, trailers, and video clips without creating another video.

Using Personalized Video Generators

Video newsletters and emails offer many advantages and benefits over traditional text-only communication. But why should you personalize your video emails? Does using personalized video generators matter? It does! Let’s learn the hows.

Lets your brand stand out

Personalizing videos allows you to break through the noise. Since most businesses still send the conventional text-only can grab of grabbing your audience better’s attention.

Using personalized video generators empowers you to bring variety to people’s lives. Want to know how? Here’s a guide to help you create a personalized video.

Boosts email marketing metrics

Personalized video generators can also help improve open and click-through rates.

People are likelier to open their emails if they see their names or a tailor-made video in the subject line.

When the video appeals to their preferences and unique attributes, video email recipients will more likely act on the CTA (call-to-action), whether downloading an app, buying an item, or subscribing to a plan.

Increases engagement

Using personalized video generators also boosts engagement. It’s like this. How would you feel receiving an email with a video directly addressing YOU and not somebody else?

You’d feel elated, wouldn’t you? That’s the power of personalization. It establishes an instant connection, encouraging the recipient to engage.

Ensures robust growth

Lastly, increased engagement leads to more opportunities for business growth. The more engaged audiences are with your brand, the more curious they become.

They will learn more, buy your products, relish their experiences, and share positive reviews with their social circle. These contacts can become your potential customers, ensuring robust business growth.

4 Steps for Converting Newsletters into Videos

Converting newsletters to videos is a cinch if you observe the following four effortless steps.

Step 1. Prepare your newsletter.

A readily available text-only newsletter is handy for this project. After all, you need a copy to convert into video.

Analyze your newsletter to determine the central message. Is it about a new product?

How about a discount offer you want your audience to take advantage of? Are you adding a feature to an existing product? These things are worth highlighting.

You might want to rewrite the newsletter’s content to appeal to viewers. Make it conversational and upbeat to excite them.

Step 2. Pick a text-to-video AI generator.

Almost all AI-powered video generators can produce high-quality videos from text.

Some are free to use, while others charge you for more advanced features (i.e., extensive libraries, non-watermarked videos, multiple customization options, and zero video length limitations).

If you need a straightforward platform to convert text to videos, try Puppetry.

Step 3. Create the video.

This step requires copying and pasting the script or text in the newsletter into the AI video generator if you’d animate with text.

Alternatively, you can animate with audio or video too.

Then, choose from one of the sample AI avatars - who will “say” the words in the newsletter or upload an image.

The puppet generated will be like a newscaster reading the script from a teleprompter.

Pick a character that best represents your brand while offering credibility to the message. Third, select an appropriate voice from one of the voices. Create the video!

Step 4. Review the video newsletter.

Review the video with your team and identify if there is still anything to improve. Will your audiences find the video newsletter appealing? Will they click the link and perform the desired action?

Using Puppetry on Canva for Newsletter Videos

You can also use Puppetry on Canva, where there are hundreds of templates to create a presentation or newsletter video.

Here’s a screenshot of a video I’ve created with Puppetry and Canva. Check out this guide to learn how to use AI puppets on Canva.

How to Use Puppetry for Informational Videos

Puppetry is fast becoming a must-have application for aspiring and seasoned content creators.

Even businesses rave about the platform’s no-nonsense functionality. So, how do you use it to create compelling informational videos for a newsletter? Here’s how.

Determine your target audience.

Who do you want to see your videos? Are they children? How about professionals? Stay-at-home parents or busy executives?

Identifying your video’s consumer is essential when using Puppetry (or any AI-powered video generator) because it focuses your effort.

You can concentrate on grabbing their attention and keeping them glued to their smartphone or computer screens.

For example, informational videos for ordinary stay-at-home individuals differ in approach from clips for Wall Street professionals.

The former is more laid back, with a more relaxed vibe and a more conversational, everyday tone. On the other hand, professionals require some level of formality in their videos.

Kids and teens differ, too. Young children want fun videos, while teenagers find appropriately-themed clips more appealing.

Although informational videos seek to educate viewers, they should be fun and exciting to watch. Otherwise, your video will look and feel boring.

Email recipients won’t mind hitting the “close” or “X” button a few seconds into the clip.

Develop a video script.

Puppetry lets you create a script with its powerful ChatGPT integration. This feature makes scriptwriting more convenient, allowing you to focus on storyboard development.

Some AI video generators encourage storyboard development. The storyboard differs from the script. It’s like a comic strip, allowing you to visualize each scene. On the other hand, the video script details the video’s dialogues, characters, and actions.

The video script matters because its words are what AI will convert into video. Your digital avatar, narrator, or presenter will “say” the words in the script, bringing the character in the informational video to life.

Although Puppetry’s ChatGPT can create a script, we recommend reviewing the output for consistency, clarity, and authenticity.

Does it convey the message you want audiences to receive? Otherwise, you might want to write the script yourself.

Create your video with Puppetry.

Now, here comes the magic! Puppetry lets you create images or avatars using powerful AI technology.

Alternatively, you can upload a portrait or photo from your files and let Puppetry animate the image.

Personalize your avatar or virtual presenter by choosing gender, appearance, and other attributes.

Get your video script, copy the text, and paste it on Puppetry’s “What do you want the face to say?”The platform currently limits the character count to 3600.

The good news is you can plan your script and divide it into “X number of characters per section.” You can stitch everything afterward to make a single video.

Publish on multiple channels.

Export your creation to different channels. We must reiterate that most email clients restrict attaching videos to emails.

The most you can do is generate a link to paste or embed in the newsletter. Email recipients can click these links to watch the video elsewhere.

That’s why you must publish the video on different platforms. For instance, you can post it on your company website, blog, or social media (i.e., YouTube or TikTok). Audiences can watch the video from these channels.

Frequently Asked Questions

Which AI can convert text to video?

Any AI-powered video generator can convert text to video, although customization and output quality vary. For example, Puppetry empowers you to convert text into animations or videos. You can also do it with audio and video files.

Can AI create video from script?

Yes, AI can create videos from scripts. The technology uses state-of-the-art natural language processing and similar advances to comprehend text prompts and convert them into moving images.

Of course, video output quality hinges on input quality. Mediocre-quality videos can only result from poorly written scripts.

How do I make a video with just text?

Although converting text to video AI free of charge varies across platforms, most share a pattern.

You pick a video template, add a virtual presenter or narrator, choose an appropriate voiceover, copy-paste your text in the prompt box, and customize the clip before generating the video.

In the case of Puppetry, you just upload an image or choose from one of the AI presenters, type or generate a newsletter script with ChatGPT, choose a voice, and create the video.

Conclusion

Converting ordinary text-only newsletters into engaging videos used to be a specialist’s job. Today, anyone can transform text into videos with a few simple steps.

Advances in artificial intelligence, machine learning, natural language processing, and related technologies make text-to-video conversions more straightforward and convenient without straying from the creator’s content objectives.